How do I set budgets for my programmatic advertising campaigns?

How do I set budgets for my programmatic advertising campaigns?

Setting budgets for programmatic campaigns involves understanding your goals, audience, and the platforms you'll use. Start by defining your overall marketing budget and then allocate a portion specifically for programmatic.

What factors should I consider when allocating my budget?

Consider factors like your target audience, the platforms you want to use, historical performance data, and the duration of your campaign. It's also important to account for seasonality and market trends.

How can I optimize my budget during the campaign?

You can optimize your budget by monitoring performance metrics in real-time, adjusting bids based on performance, and reallocating funds to the best-performing ads or channels.

Is there a recommended percentage of my total budget to allocate for programmatic?

While it varies by industry, a common recommendation is to allocate 20-30% of your total digital marketing budget to programmatic advertising.