How do I set effective goals for my eCommerce business?
Setting effective eCommerce goals involves defining clear, measurable objectives. What specific areas are you looking to improve?
I want to increase my sales and improve customer retention.
Great! For sales, consider setting a percentage increase target for the next quarter. For retention, you might aim to improve repeat purchase rates by a certain percentage.
What metrics should I track to measure these goals?
You should track metrics like conversion rate, average order value, customer lifetime value, and churn rate to measure your progress.
How often should I review these goals?
It's best to review your goals quarterly to adjust strategies based on performance and market changes.
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