How do I set KPIs for my email marketing campaigns?
An example of an AI chatbot conversation about setting KPIs for email marketing campaigns.
How do I set KPIs for my email marketing campaigns?
To set KPIs for your email marketing, start by defining your goals. Are you aiming for higher open rates, click-through rates, or conversions?
I want to focus on increasing the open rates. What should I aim for?
A good open rate typically ranges from 15% to 25%, depending on your industry. You can set a KPI to improve your current rate by 5%.
What about click-through rates?
For click-through rates, aim for 2% to 5%. Setting a KPI to increase your current rate by 1% over the next quarter is a solid target.
How often should I review these KPIs?
It's best to review your KPIs monthly to track progress and make adjustments as needed.
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