How do I set up enhanced eCommerce tracking in Google Analytics?

How do I set up enhanced eCommerce tracking in Google Analytics?

To set up enhanced eCommerce tracking, you'll need to enable it in your Google Analytics account and implement the necessary tracking code on your website.

What specific steps do I need to follow to enable it?

First, go to your Google Analytics account, select the property you want to track, then navigate to Admin > View Settings and enable 'Enhanced eCommerce Reporting'.

Do I need to modify my website's code?

Yes, you'll need to add specific JavaScript code to your website to track user interactions with products, such as impressions, clicks, and purchases.

Can you provide an example of the code I need to add?

Sure! For tracking product impressions, you can use the following code snippet: ga('ec:addProduct', { id: 'P12345', name: 'Product Name', category: 'Category', price: '29.99' }); ga('ec:setAction', 'detail'); ga('send', 'event', 'Ecommerce', 'Product Click', 'Product Name');