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How do I set up Google Analytics for my e-commerce site?

An example of an AI chatbot conversation about setting up Google Analytics for e-commerce.

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You

How do I set up Google Analytics for my e-commerce site?

MagicBuddy
MagicBuddy

To set up Google Analytics for your e-commerce site, you'll need to create a Google Analytics account and add the tracking code to your website.

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You

What specific tracking code do I need to add?

MagicBuddy
MagicBuddy

You need to add the Global Site Tag (gtag.js) tracking code to every page of your site. You can find this code in your Google Analytics account under Admin > Property > Tracking Info > Tracking Code.

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You

How can I track e-commerce transactions?

MagicBuddy
MagicBuddy

To track e-commerce transactions, enable e-commerce tracking in your Google Analytics settings and implement the necessary e-commerce tracking code on your checkout pages.

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You

Is there a way to see which products are performing best?

MagicBuddy
MagicBuddy

Yes, once e-commerce tracking is set up, you can view product performance reports in Google Analytics under Conversions > E-commerce > Product Performance.

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