What are the recent shifts in global marketing strategies?
Recent shifts include a focus on digital transformation, personalized marketing, and sustainability.
Can you elaborate on how digital transformation is impacting marketing?
Digital transformation is enabling brands to leverage data analytics, AI, and social media for targeted campaigns.
What role does sustainability play in these new strategies?
Sustainability is becoming crucial as consumers prefer brands that demonstrate social responsibility and eco-friendliness.
How can small businesses adapt to these changes?
Small businesses can adopt digital tools, engage with their audience on social media, and emphasize their sustainable practices.
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