What are the differences between Shopify Analytics and Google Analytics?

What are the differences between Shopify Analytics and Google Analytics?

Shopify Analytics is tailored for e-commerce, providing insights specific to your Shopify store, while Google Analytics offers broader web analytics capabilities across various platforms.

Which one should I use for my online store?

If your primary focus is on e-commerce, Shopify Analytics is great for tracking sales and customer behavior. However, if you want more comprehensive data about your website traffic and user interactions, Google Analytics is the better choice.

Can I use both together?

Yes, you can integrate Google Analytics with your Shopify store to leverage the strengths of both platforms for a more complete analysis.

What specific metrics can I track with Shopify Analytics?

With Shopify Analytics, you can track metrics like total sales, conversion rates, average order value, and customer acquisition costs.

Are there any costs associated with using Google Analytics?

Google Analytics offers a free version with robust features, but there is a premium version called Google Analytics 360 that comes with additional capabilities and costs.