What is the current smartphone OS market share?
As of 2023, Android holds about 72% of the global smartphone OS market share, while iOS accounts for around 27%.
How has the market share changed over the last few years?
In the past few years, Android's market share has remained relatively stable, while iOS has seen slight growth, especially in premium segments.
What factors influence these market share changes?
Factors include device availability, pricing strategies, user preferences, and the introduction of new features by both OS.
Which regions have the highest market share for each OS?
Android dominates in regions like Asia and Africa, while iOS is particularly strong in North America and parts of Europe.
Are there any emerging OS that could impact the market?
Yes, there are emerging OS like HarmonyOS and others that could potentially disrupt the market, especially in specific regions.
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