What are the legal requirements for SMS marketing?
An example of an AI chatbot conversation about SMS marketing legal requirements.
What are the legal requirements for SMS marketing?
In the U.S., SMS marketing must comply with the Telephone Consumer Protection Act (TCPA). This includes obtaining prior express written consent from recipients.
What does 'prior express written consent' mean?
It means that consumers must explicitly agree to receive marketing messages via SMS, typically through a clear opt-in process.
Are there any penalties for not following these rules?
Yes, violations can lead to significant fines, with penalties ranging from $500 to $1,500 per message sent without consent.
How can I ensure compliance in my SMS marketing campaigns?
You can ensure compliance by implementing a clear opt-in process, providing easy opt-out options, and keeping records of consent.
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