What are the open rates for SMS compared to email?
An example of an AI chatbot conversation about SMS vs email open rates.
What are the open rates for SMS compared to email?
SMS messages typically have an open rate of around 98%, while email open rates average between 20-30%.
Why is SMS more effective than email?
SMS is more effective due to its immediacy and the fact that people tend to check their texts more frequently than emails.
Are there any industries where email performs better?
Yes, industries like B2B services often see better engagement through email, especially for detailed communications.
What factors influence open rates for both SMS and email?
Factors include timing, personalization, the relevance of content, and the sender's reputation.
How can I improve my SMS and email open rates?
You can improve open rates by optimizing send times, personalizing messages, and ensuring your content is valuable to the recipient.
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