How should I allocate my social media ad budget?
An example of an AI chatbot conversation about social media ad budget allocation.
How should I allocate my social media ad budget?
It depends on your goals, target audience, and platforms. What are your main objectives?
I want to increase brand awareness and drive traffic to my website.
For brand awareness, consider allocating 60% of your budget to platforms like Facebook and Instagram. For traffic, use 40% on Google Ads.
What if I want to focus more on engagement?
If engagement is your priority, you might want to allocate 70% to social media ads and 30% to search ads.
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