How should I allocate my budget for social media advertising?
To effectively allocate your budget, consider your goals, target audience, and the platforms you want to use.
What percentage of my total marketing budget should I spend on social media?
A common recommendation is to allocate 20-30% of your total marketing budget to social media advertising.
Which platforms should I focus on for my ads?
It depends on your target audience. For B2C, platforms like Instagram and Facebook are great, while LinkedIn is better for B2B.
How can I measure the success of my social media ads?
You can track metrics like engagement, click-through rates, conversions, and return on ad spend (ROAS) to measure success.
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