How does social media influence consumer behavior?
Social media significantly impacts consumer behavior by shaping perceptions, preferences, and purchasing decisions.
Can you give me some examples of this influence?
Sure! For instance, influencers can sway followers to buy products, and user reviews on platforms can affect brand trust.
What role do advertisements play on social media?
Advertisements on social media are targeted based on user data, making them more relevant and likely to convert viewers into buyers.
Are there any negative effects of social media on consumer behavior?
Yes, negative effects include misinformation, impulse buying, and the pressure to conform to trends, which can lead to poor choices.
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