What are the latest social media benchmarks for 2023?
In 2023, average engagement rates on platforms like Instagram are around 1.22%, while Facebook sees about 0.08%.
How do these benchmarks compare to previous years?
Compared to 2022, Instagram's engagement rate has slightly decreased, while Facebook's has remained relatively stable.
What factors can influence these benchmarks?
Factors include content quality, audience demographics, posting frequency, and platform algorithm changes.
Can you provide tips to improve my social media performance?
Sure! Focus on creating high-quality content, engaging with your audience, and analyzing your performance regularly.
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