What are the benefits of sponsorship in esports?

What are the benefits of sponsorship in esports?

Sponsorship in esports offers brands exposure to a young, engaged audience, enhances brand loyalty, and drives sales.

How do companies choose which esports teams to sponsor?

Companies typically consider factors like team popularity, audience demographics, and alignment with their brand values.

What are some successful examples of esports sponsorships?

Notable examples include Red Bull sponsoring Team SoloMid and Intel's long-term partnership with ESL.

How can a new esports team attract sponsors?

New teams can attract sponsors by building a strong online presence, engaging with fans, and showcasing their potential for growth.

What trends are emerging in esports sponsorship?

Emerging trends include increased investment in female esports, sustainability initiatives, and collaborations with non-endemic brands.