What are common mistakes to avoid in sponsorship deals?
Some common mistakes include not aligning with the sponsor's values, poor communication, and lack of clear objectives.
Can you give examples of misaligned values?
Sure! For instance, a health brand sponsoring a fast-food event can create a disconnect with their audience.
How can I ensure clear communication with sponsors?
Establish regular check-ins, set clear expectations from the start, and use collaborative tools for updates.
What are some best practices for setting objectives?
Use the SMART criteria: Specific, Measurable, Achievable, Relevant, and Time-bound objectives for clarity.
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