What are some effective pivot strategies for startups?
Effective pivot strategies include changing your target market, altering your product, or adjusting your business model.
Can you give me an example of a successful pivot?
Sure! Instagram started as a check-in app called Burbn but pivoted to focus on photo sharing, which led to its success.
How do I know when it's time to pivot?
You should consider pivoting if you're not meeting your key performance indicators, receiving negative customer feedback, or if market conditions change.
What are the risks involved in pivoting?
Risks include losing existing customers, misallocating resources, and the potential for failure if the new direction isn't well-researched.
What steps should I take to plan a pivot?
Start by analyzing your current performance, gathering customer feedback, brainstorming new ideas, and testing your pivot with a small audience.
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