What are the key steps in forming a strategic alliance?
The key steps include identifying potential partners, assessing compatibility, and defining mutual goals.
How do we assess compatibility between two companies?
You can assess compatibility by evaluating cultural fit, strategic objectives, and resource alignment.
What are some common challenges in strategic alliances?
Common challenges include misaligned goals, communication issues, and differences in corporate culture.
Can you give examples of successful strategic alliances?
Sure! Examples include the partnership between Starbucks and Barnes & Noble, and the collaboration between Spotify and Uber.
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