What are the benefits of strategic alliances in global markets?
Strategic alliances can enhance market access, share resources, and reduce risks for companies operating globally.
Can you give me examples of successful strategic alliances?
Sure! Examples include the partnership between Starbucks and Barnes & Noble, and the alliance between Spotify and Uber.
How do companies choose their partners for these alliances?
Companies typically assess compatibility in goals, resources, and market presence, along with cultural fit.
What challenges do companies face in these alliances?
Challenges include misaligned objectives, cultural differences, and potential conflicts of interest.
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