What are some effective strategies for gaining a competitive advantage?
Some effective strategies include cost leadership, differentiation, and focusing on niche markets.
Can you explain cost leadership in more detail?
Cost leadership involves becoming the lowest-cost producer in your industry, allowing you to offer lower prices.
What about differentiation? How does that work?
Differentiation means offering unique products or services that stand out from competitors, justifying a higher price.
Are there any risks associated with these strategies?
Yes, risks include price wars in cost leadership and losing focus on core competencies in differentiation.
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