What are some successful app monetization case studies?
There are several notable case studies in app monetization. For instance, the game 'Candy Crush Saga' uses a freemium model, generating billions through in-app purchases.
Can you give me another example?
Sure! 'Spotify' employs a subscription model, offering both free and premium tiers, which has helped it amass millions of subscribers.
What about non-gaming apps?
A great example is 'Duolingo', which uses a freemium model with ads and in-app purchases for premium features, successfully monetizing its educational content.
What strategies do these apps use to retain users?
These apps often use personalized content, regular updates, and engaging user experiences to retain users and encourage spending.
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