What are some successful awareness campaigns that have made a difference?
Some successful awareness campaigns include the Ice Bucket Challenge for ALS, the 'Just Say No' campaign against drug use, and the 'Me Too' movement for sexual harassment awareness.
What strategies did these campaigns use to engage people?
They used social media, celebrity endorsements, and relatable messaging to engage audiences and encourage participation.
Can you give me an example of a campaign that went viral?
The Ice Bucket Challenge went viral by encouraging participants to film themselves pouring ice water over their heads and challenging others to do the same, raising millions for ALS research.
What metrics are used to measure the success of these campaigns?
Metrics include social media engagement, donations raised, media coverage, and changes in public awareness or behavior.
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