What are some successful examples of crisis management?
Some successful examples include Johnson & Johnson's Tylenol crisis in 1982 and Starbucks' response to racial bias incidents.
How did Johnson & Johnson handle the Tylenol crisis?
They quickly recalled over 31 million bottles, communicated transparently, and prioritized consumer safety, restoring trust.
What lessons can be learned from these examples?
Key lessons include the importance of transparency, swift action, and prioritizing customer safety during a crisis.
Can you give me more recent examples?
Sure! Look at how companies like Airbnb handled the COVID-19 pandemic by offering flexible cancellation policies.
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