Surveys vs. Interviews: Which is Better for Research?
An example of an AI chatbot conversation about surveys and interviews in research.
What are the main differences between surveys and interviews?
Surveys are structured questionnaires that collect data from a large group, while interviews are more personal and allow for in-depth responses.
When should I use surveys instead of interviews?
Use surveys when you need quantitative data from a larger audience, and interviews when you want qualitative insights.
Can you give me examples of when each method is most effective?
Surveys are effective for market research, while interviews are great for exploring user experiences in detail.
What are the pros and cons of each method?
Surveys are cost-effective and quick but may lack depth. Interviews provide rich data but are time-consuming and expensive.
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