What are some examples of target markets?
Target markets can vary widely depending on the product or service. For instance, a luxury car brand might target high-income individuals, while a children's toy company might focus on parents with young children.
Can you give me more specific examples?
Sure! A fitness app might target health-conscious millennials, while a retirement planning service could focus on individuals aged 50 and above.
How do businesses identify their target market?
Businesses often use market research, surveys, and demographic data to identify their target market. They analyze factors like age, income, interests, and buying behavior.
What if a business has multiple target markets?
That's common! Businesses can segment their target markets based on different criteria and tailor their marketing strategies for each segment.
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