What are some examples of targeted marketing?
Targeted marketing involves tailoring your marketing efforts to specific segments of your audience. For example, a fitness brand might target ads to individuals who have recently searched for gym memberships.
Can you give me more examples?
Sure! Another example is a travel agency that sends personalized offers to customers based on their previous travel history, like discounts on flights to destinations they've shown interest in.
How do companies gather data for targeted marketing?
Companies often use data analytics, customer surveys, and online behavior tracking to gather insights about their audience's preferences and habits.
What are the benefits of targeted marketing?
The benefits include higher conversion rates, improved customer engagement, and more efficient use of marketing budgets.
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