What are the differences between targeted marketing and broad marketing?
An example of an AI chatbot conversation about targeted vs broad marketing strategies.
What are the differences between targeted marketing and broad marketing?
Targeted marketing focuses on specific segments of consumers, while broad marketing aims to reach a wider audience.
Can you give me examples of each?
Sure! Targeted marketing could be a campaign for luxury cars aimed at high-income individuals, while broad marketing might be a soda ad on national TV.
Which one is more effective?
It depends on your goals. Targeted marketing can yield higher conversion rates, while broad marketing can increase brand awareness.
What are the costs associated with each?
Targeted marketing often requires more research and data analysis, which can be costly, while broad marketing may have higher ad placement costs.
How do I decide which strategy to use?
Consider your budget, target audience, and marketing goals. A mix of both strategies can also be effective.
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