What are the differences between targeted and traditional advertising?
Targeted advertising focuses on specific audiences based on data, while traditional advertising casts a wider net.
Can you give examples of each type?
Sure! Targeted ads include social media ads tailored to user interests, while traditional ads include TV commercials.
Which one is more effective?
Targeted advertising is often more effective due to its precision, leading to higher engagement and conversion rates.
Are there any downsides to targeted advertising?
Yes, targeted advertising can raise privacy concerns and may exclude potential customers who don't fit the data profile.
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