What are the best targeting methods for social media advertising?

What are the best targeting methods for social media advertising?

The best targeting methods include demographic targeting, interest-based targeting, and behavioral targeting.

Can you explain demographic targeting?

Demographic targeting allows advertisers to reach users based on age, gender, location, and other demographic factors.

What about interest-based targeting?

Interest-based targeting focuses on users' interests and hobbies, allowing ads to be shown to those likely to engage.

How effective is behavioral targeting?

Behavioral targeting is highly effective as it uses past user behavior to predict future actions, increasing ad relevance.