What are effective targeting strategies for lookalike audiences?
To effectively target lookalike audiences, start by defining your source audience based on high-value customers.
How do I create a source audience?
You can create a source audience by analyzing your existing customer data, such as purchase history or engagement metrics.
What platforms can I use to target lookalike audiences?
Platforms like Facebook, Google Ads, and LinkedIn offer robust tools for targeting lookalike audiences.
Can you give me tips on optimizing my ads for these audiences?
Sure! Use compelling visuals, clear calls-to-action, and A/B test your ads to see what resonates best with your lookalike audience.
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