How does technology influence consumer choice?

How does technology influence consumer choice?

Technology influences consumer choice by providing access to information, reviews, and comparisons, making it easier to make informed decisions.

Can you give examples of how online reviews affect buying decisions?

Sure! Online reviews can significantly sway consumer choices; positive reviews can boost sales, while negative ones can deter potential buyers.

What role do social media platforms play in shaping consumer preferences?

Social media platforms play a crucial role by allowing brands to engage with consumers, showcase products, and leverage influencers to shape preferences.

Are there any downsides to technology in consumer choice?

Yes, downsides include information overload, potential for misinformation, and the risk of privacy invasion through targeted advertising.

How can consumers protect themselves from misleading information?

Consumers can protect themselves by cross-referencing information, reading multiple reviews, and being cautious of overly positive or negative feedback.