What technology is used behind online advertisements?
Online advertisements utilize various technologies, including cookies, tracking pixels, and machine learning algorithms.
How do cookies work in online advertising?
Cookies store user data to track browsing behavior, allowing advertisers to target ads based on user interests.
What role does machine learning play in ad targeting?
Machine learning analyzes user data to predict preferences, optimizing ad placements and improving engagement.
Are there any privacy concerns with these technologies?
Yes, privacy concerns arise from data collection practices, leading to regulations like GDPR to protect user information.
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