What is the difference between testimonials and reviews?

What is the difference between testimonials and reviews?

Testimonials are positive statements from customers about a product or service, often used in marketing. Reviews can be positive or negative and are typically found on platforms like Yelp or Google.

Can testimonials be considered as reviews?

Yes, testimonials can be considered a type of review, but they are usually more curated and focus on positive experiences.

Which one is more effective for marketing?

Testimonials are often seen as more effective for marketing because they highlight positive experiences and build trust.

How can I collect testimonials from my customers?

You can collect testimonials by asking satisfied customers directly, using follow-up emails, or creating a dedicated feedback form.