What is the role of consumer feedback in rebranding?
Consumer feedback is crucial in rebranding as it helps businesses understand their audience's perceptions and needs.
Can you give examples of how companies have used consumer feedback in their rebranding?
Sure! Companies like Starbucks and Old Spice have successfully used consumer feedback to reshape their brand images.
What methods can companies use to gather consumer feedback?
Companies can use surveys, social media polls, focus groups, and customer reviews to gather valuable feedback.
How can negative feedback be beneficial during a rebranding process?
Negative feedback can highlight areas for improvement, allowing brands to address issues and better meet customer expectations.
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