What are the main theories of media influence?

What are the main theories of media influence?

The main theories of media influence include the Hypodermic Needle Theory, Uses and Gratifications Theory, and the Agenda-Setting Theory. Would you like to know more about any specific theory?

Can you explain the Hypodermic Needle Theory?

Sure! The Hypodermic Needle Theory suggests that media messages are injected directly into the audience's minds, leading to a uniform response. It implies that media has a powerful and direct effect on the audience.

What about the Uses and Gratifications Theory?

The Uses and Gratifications Theory focuses on why people actively seek out specific media to satisfy their needs, such as entertainment, information, or social interaction. It emphasizes the audience's role in interpreting media.

How does the Agenda-Setting Theory work?

The Agenda-Setting Theory posits that media doesn't tell us what to think, but rather what to think about. It highlights how media can shape public perception by emphasizing certain topics over others.