How can I effectively use focus groups for my thesis research?

How can I effectively use focus groups for my thesis research?

Focus groups can provide valuable qualitative data. Start by defining your research questions and selecting a diverse group of participants.

What are some best practices for conducting focus groups?

Best practices include preparing a clear discussion guide, ensuring a comfortable environment, and being an active listener.

How many participants should I include in a focus group?

Typically, 6-10 participants per group is ideal to encourage discussion while keeping it manageable.

How do I analyze the data collected from focus groups?

Transcribe the discussions, identify key themes, and use coding techniques to organize the data for analysis.

Can I use focus groups for quantitative research?

Focus groups are primarily qualitative, but insights can inform quantitative surveys. Consider combining both methods.