How should I budget for TikTok ads?
To budget for TikTok ads, consider your overall marketing budget, target audience, and campaign goals. A good starting point is to allocate 10-20% of your total marketing budget to TikTok.
What factors should I consider when setting my budget?
You should consider factors like your target audience size, the cost-per-click (CPC) or cost-per-impression (CPM) in your niche, and the duration of your campaign.
Is there a minimum budget for TikTok ads?
Yes, TikTok requires a minimum budget of $50 per day for ad campaigns, but you can set higher budgets for better reach.
How can I measure the success of my TikTok ads?
You can measure success through metrics like engagement rates, click-through rates (CTR), conversions, and return on ad spend (ROAS).
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