What is the best time to send fundraising emails?
The best time to send fundraising emails is typically mid-week, especially on Tuesdays and Thursdays, around 10 AM or 2 PM.
Why are those times considered the best?
These times often see higher open rates because people are settled into their week but not yet overwhelmed with tasks.
Are there any specific days to avoid?
Yes, it's generally best to avoid sending emails on Mondays and Fridays, as people are either catching up or winding down for the weekend.
How can I test the timing for my audience?
You can conduct A/B tests by sending emails at different times and analyzing the open and response rates to find what works best.
What other factors should I consider when sending fundraising emails?
Consider your audience's time zone, the content of the email, and any upcoming events or holidays that might affect engagement.
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