What are some effective tools for calculating Customer Lifetime Value (CLV)?
There are several tools you can use to calculate CLV, including HubSpot, Salesforce, and Google Analytics.
Can you explain how HubSpot calculates CLV?
HubSpot calculates CLV by analyzing customer data, including purchase history and engagement metrics, to predict future revenue.
Are there any free tools available for calculating CLV?
Yes, tools like Excel and Google Sheets can be used for free to create custom CLV calculations using your data.
What factors should I consider when calculating CLV?
Key factors include average purchase value, purchase frequency, customer retention rate, and the duration of the customer relationship.
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