What are some effective tools for measuring marketing success?
There are several tools you can use, such as Google Analytics, HubSpot, and SEMrush. Each offers unique features.
How does Google Analytics help in measuring success?
Google Analytics tracks website traffic, user behavior, and conversion rates, helping you understand your audience better.
Can you explain how to set up goals in Google Analytics?
Sure! In Google Analytics, go to Admin > View > Goals, then click on 'New Goal' and follow the setup wizard.
What metrics should I focus on for my marketing campaigns?
Key metrics include conversion rate, customer acquisition cost, return on investment, and engagement rates.
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