What are the top KPIs for eCommerce advertising?
An example of an AI chatbot conversation about key performance indicators for eCommerce ads.
What are the top KPIs for eCommerce advertising?
The top KPIs for eCommerce advertising include conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC).
How do I calculate the conversion rate?
To calculate the conversion rate, divide the number of conversions by the total visitors to your site, then multiply by 100.
What is a good ROAS for eCommerce?
A good ROAS for eCommerce typically ranges from 4:1 to 10:1, meaning for every dollar spent, you should earn $4 to $10.
Can you explain customer acquisition cost?
Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing expenses divided by the number of new customers gained.
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