What are the top marketing automation trends for 2023?
Some key trends include AI-driven personalization, advanced analytics, and integration with CRM systems.
How is AI changing marketing automation?
AI enhances marketing automation by enabling predictive analytics, personalized content delivery, and improved customer segmentation.
What tools should I consider for marketing automation?
Popular tools include HubSpot, Marketo, and ActiveCampaign, each offering unique features for different business needs.
Can you explain advanced analytics in marketing automation?
Advanced analytics helps marketers understand customer behavior, optimize campaigns, and measure ROI through data-driven insights.
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