How can I track my marketing campaigns using Google Analytics?
An example of an AI chatbot conversation about tracking campaigns in Google Analytics.
How can I track my marketing campaigns using Google Analytics?
You can track your marketing campaigns in Google Analytics by using UTM parameters. These are tags you add to your URLs.
What are UTM parameters and how do I create them?
UTM parameters are snippets of text added to your URLs to help track the performance of campaigns. You can create them using the Google Campaign URL Builder.
Once I have the UTM parameters, how do I view the data in Google Analytics?
After adding UTM parameters, you can view the data in Google Analytics under Acquisition > Campaigns. You'll see how each campaign is performing.
Can I track social media campaigns the same way?
Yes, you can track social media campaigns using UTM parameters just like any other marketing campaign.
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