How can I effectively track conversions in my eCommerce store?
You can track conversions by using tools like Google Analytics, setting up conversion goals, and implementing tracking pixels.
What are conversion goals, and how do I set them up?
Conversion goals are specific actions you want users to take, like completing a purchase. In Google Analytics, you can set them up under the 'Admin' section by defining the goal type.
Are there any specific metrics I should focus on?
Yes, focus on metrics like conversion rate, average order value, and customer acquisition cost to gauge your performance.
How can I improve my conversion rate?
You can improve your conversion rate by optimizing your website's user experience, offering discounts, and using retargeting ads.
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