What are some examples of trademark dilution?

What are some examples of trademark dilution?

Trademark dilution occurs when a famous trademark's distinctiveness is weakened by another's use. For example, if a new company uses a name similar to 'Coca-Cola' for a completely different product, it could dilute the brand's identity.

Can you give me more specific examples?

Sure! One example is 'KODAK' being used for a line of cameras by a different company. Even if the products are not directly competing, it can confuse consumers and weaken the brand.

What about non-competing products?

Yes, non-competing products can still cause dilution. For instance, if a small bakery uses 'Nike' in its branding, it could dilute the strength of the Nike brand, even though they are in entirely different markets.

How can companies protect their trademarks from dilution?

Companies can protect their trademarks by actively monitoring their use, enforcing their rights against infringers, and ensuring their trademarks are used correctly in marketing.