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What are some examples of trademark dilution?

An example of an AI chatbot conversation about trademark dilution and its implications.

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You

What are some examples of trademark dilution?

MagicBuddy
MagicBuddy

Trademark dilution occurs when a famous trademark's distinctiveness is weakened by another's use. For example, if a new company uses a name similar to 'Coca-Cola' for a completely different product, it could dilute the brand's identity.

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You

Can you give me more specific examples?

MagicBuddy
MagicBuddy

Sure! One example is 'KODAK' being used for a line of cameras by a different company. Even if the products are not directly competing, it can confuse consumers and weaken the brand.

😀
You

What about non-competing products?

MagicBuddy
MagicBuddy

Yes, non-competing products can still cause dilution. For instance, if a small bakery uses 'Nike' in its branding, it could dilute the strength of the Nike brand, even though they are in entirely different markets.

😀
You

How can companies protect their trademarks from dilution?

MagicBuddy
MagicBuddy

Companies can protect their trademarks by actively monitoring their use, enforcing their rights against infringers, and ensuring their trademarks are used correctly in marketing.

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