What are the common trademark issues in sponsorships?

What are the common trademark issues in sponsorships?

Common trademark issues in sponsorships include unauthorized use of trademarks, brand dilution, and confusion among consumers.

How can companies avoid trademark disputes when sponsoring events?

Companies can avoid disputes by conducting thorough trademark searches, obtaining permissions, and clearly defining usage rights in contracts.

What should I do if I receive a trademark infringement notice?

If you receive a notice, consult a trademark attorney, review the claims, and consider negotiating a resolution or modifying your use.

Are there any recent cases of trademark issues in sponsorships?

Yes, there have been several cases where brands faced lawsuits for unauthorized use of logos in sponsorships. It's important to stay informed.

Can you explain brand dilution in the context of sponsorships?

Brand dilution occurs when a trademark's uniqueness is compromised, often due to improper use in sponsorships, leading to consumer confusion.