What are the key metrics for traditional advertising?
An example of an AI chatbot conversation about traditional advertising metrics.
What are the key metrics for traditional advertising?
The key metrics for traditional advertising include reach, frequency, impressions, and return on investment (ROI).
How do you measure reach in traditional advertising?
Reach is measured by the number of unique individuals exposed to an advertisement over a specific period.
What is the difference between reach and frequency?
Reach refers to the total number of different people who see the ad, while frequency measures how many times those people see it.
Can you explain how ROI is calculated for traditional ads?
ROI is calculated by taking the net profit from the advertising campaign, dividing it by the total cost of the campaign, and multiplying by 100 to get a percentage.
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