What are traditional distribution methods in business?

What are traditional distribution methods in business?

Traditional distribution methods refer to the ways products are delivered from manufacturers to consumers, including wholesalers, retailers, and direct sales.

Can you explain how wholesalers fit into this model?

Wholesalers purchase large quantities of goods from manufacturers and sell them in smaller quantities to retailers, acting as intermediaries.

What are the advantages of using traditional distribution methods?

Advantages include established relationships, lower transportation costs, and the ability to reach a wider audience through retailers.

Are there any disadvantages to these methods?

Yes, disadvantages can include less control over branding, potential markups from intermediaries, and slower response times to market changes.