What are traditional segmentation methods in marketing?

What are traditional segmentation methods in marketing?

Traditional segmentation methods in marketing include demographic, geographic, psychographic, and behavioral segmentation.

Can you explain demographic segmentation?

Demographic segmentation divides the market based on variables like age, gender, income, education, and family size.

What about psychographic segmentation?

Psychographic segmentation focuses on the lifestyle, values, interests, and personality traits of consumers.

How do these methods compare to modern segmentation techniques?

Traditional methods are often less data-driven than modern techniques, which leverage big data and AI for more precise targeting.