What are the key differences between traditional and digital media?

What are the key differences between traditional and digital media?

Traditional media includes print, radio, and television, while digital media encompasses online platforms like social media and websites.

Which one is more effective for advertising?

It depends on the target audience. Digital media often allows for more precise targeting and engagement, while traditional media can reach a broader audience.

What are the costs associated with each type?

Traditional media can be more expensive due to production and distribution costs, while digital media often has lower entry costs but can vary widely based on strategy.

How do audiences engage differently with each?

Audiences tend to interact more actively with digital media through comments and shares, while traditional media is usually a one-way communication.